Sidney Sweeney Polemic Regisino Hollywood |

Sidney Sweeney climbed the Hollywood sign to hang bras and promote her lingerie line. Now he's in trouble

Sydney Sweeney is in (serious) trouble for hanging bras on the Hollywood sign.

The Euphoria actress climbed on top of the Los Angeles sign last night to promote her underwear, but she did not get the proper permits, and now she has been charged with criminal trespassing and property damage.

Sydney Sweeney decided the best way to launch her new lingerie line was to climb the Hollywood Sign at midnight.And hang a bra on them.Too bad no one asked him.And above all, no one gave her permission to do it.

Because there's a right way to do things in Hollywood.For example, Tom Cruise got all the necessary permits to jump by parachute into the iconic sign in a pre-recorded video for the closing ceremony of the Paris Olympics, symbolically carrying the Olympic flag from Paris to Los Angeles for the 2028 Games. All official, all authorized, all perfect.

However, there are those who prefer the guerilla version: late at night, tow crew, bag full of bras.The actress of Euphoria and The Maid chose the second path.With results that could cost her dearly now.Because hanging your underwear on one of Los Angeles' most photographed and cherished symbols isn't quite like decorating your home balcony for a party.

Why Sydney Sweeney is in trouble after climbing the Hollywood sign to hang up her bra

There is a video posted by TMZ that says it all.Dressed in black like a movie thief, 28-year-old Sidney Sweeney climbs the giant white letters that dominate the Hollywood Hills.Surrounded by a team of people who film every movement.She had, or rather, a sort of makeshift clothesline for hanging: the bras were tied together like flags at a village festival.But the party was not approved by anyone.

The purpose of the operation.His new offering, which has yet to be named, is making its way.But it already has an important detail: Jeff Bezos' money is behind it.Or, from the venture capital firm Coatue, which boasts the Amazon founder and his new wife, Lauren Sanchez, among its investors.A project that the actress has been working on for about a year and clearly loves him very much.It is enough to explain his presence among the luxurious guests at the million-dollar wedding of Bezos in Venice.In short, it all adds up.Except for permissions.

Lack of evidence and risk of litigation

Here's where Sidney Sweeney falls.Because yes, the actress had permission from Filmla to shoot near the sign.But "near" does not mean "above".And above all, it does not mean "to touch, climb, or hang."This required special permission from the Hollywood Chamber of Commerce, which owns the intellectual property rights to the image of the famous landmark.A permission that apparently no one bothered to ask for.

Steve Nissen, the firm's president and CEO, didn't mince words."The Sidney Sweeney production was not approved by the Hollywood Chamber of Commerce and we were not aware of that," he told the Los Angeles Times.He then reminded that anyone wishing to use the symbol for commercial purposes must obtain a special license or permit.A rule that applies to all.Even for Hollywood stars.For this reason, the actress is now facing criminal charges.

Emails and allegations of privacy and harassment

TMZ also obtained emails Chamber sent to Persuasion Pictures, the production company that worked with Sweeney."It just came to our attention that you and your crew filmed a Hollywood movie last night," the message read.And none of the creators ask or give you permission to use the images provided for any commercial purpose.

In short, the company's version of "we got you."with many consequences.Bras were removed immediately after filming.But some were left on the mountain.And now the actress has to respond, in addition to criminal charges for trespassing on private property, as well as vandalism.Los Angeles police have not received an official complaint at this time, but the situation is far from resolved.

Sydney Sweeney attacks jeans ads

If you think you've heard that Sydney Sweeney is in trouble because of her ad campaign, you're not wrong.A few months ago, the actress found herself in the eye of the storm for collaborating with the American Eagle clothing brand.The campaign slogan was "Sydney Sweeney Has Great Jeans", a play on words between "jeans" (pants) and "gens".It is a pity that many people on social media interpreted this message as a racist innuendo linked to the genetic superiority of white people.At a time when tensions over systemic racism in the United States are high, the controversy has caused quite a stir.Also fueled by Donald Trump's claims that he applauded "Republican patriot" Sweeney.

At first Sweeney chose to remain silent.Then, in an interview with the American magazine GQ, he said that he had no desire to prove that he was right.I was very surprised by that behavior.I do it because I love jeans.I do not support the idea that someone has chosen to advertise."

As for Bra, she again chose to remain silent.Awaiting events.But the most popular advice from fans online is: Sydney, get a good lawyer!

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